Men are from Mars, Women from Venus: Gender Dif- ferences With Respect to Sex Sexual psychology notes stark differences in men’s and women’s sexual beliefs and motivations. Specifi

In an effort to cut through the tremendous clutter that exists in today’s advertising space, marketers have resorted to increasingly radical tactics to capture consumer attention. One such popular tactic uses explicit sexual images in advertising, even when the sexual image has little relevance to the advertised product. For example, a recent print ad campaign for Toyo Tires showed a nude female model crouched on all fours with the tag-line “Tires that Fit You”.